
Google has announced that crypto exchanges and wallets can only advertise in the European Union if they hold an EU license under the Markets in Crypto Assets (MiCA) regulation, marking a major change in the ad requirements. The changes come into effect on April 23. Crypto companies must prove they are registered as a Crypto Asset Service Provider (CASP) under MiCA. European Union countries already have existing agreements with Google, complicating matters further. Finland has a deadline of June 2025, France has one in June 2026, and Germany has one in December 2025. These deadlines will remain in place and, upon completion, will switch over to the new MiCA license. Violations of the new procedures will not result in immediate action but will include a 7-day warning for the crypto companies to adhere to the new rules. Google is making major changes to its ad requirements, changing them for 27 European countries and increasing the requirements for crypto exchanges and wallets. Companies must now obtain a MiCA license and an ad certification to continue advertising in 27 European countries. With pressure from the European Union, Google has effectively increased the amount of regulation for the crypto industry at a time when European lawmakers suggest that American crypto policies compete with their interests. Crypto exchanges, such as OKX, Crypto.com, and MoonPay, have already secured their MiCA licenses. Many countries within the European Union, such as Germany, Finland, and France, have local licenses that extend to around late 2025 but will conform to the MiCA agreement once the contracts have ended. This marks a new period where ad licenses come under one umbrella, supposedly simplifying the procedure and not varying between different countries in the EU. Hon Ng, Bitget Chief Legal Officer, says that the changes come as relief, eliminating players who abused the system, such as crypto scams that present themselves as legitimate businesses to defraud customers and give the blockchain industry a bad name. Ng points out that the MiCA has an anti-money laundering focus and has been particularly focused on ending terrorism funding. Further, the growing number of crypto scams has often devastated customers with little recourse or accountability. According to Ng, these changes could stop fraudulent ICOs that have preyed on customers for some time. Alphabet, the parent company of Google, has seen a 12% profit with year-to-date prices. Alphabet has seen massive profits due to the positive sentiment surrounding Artificial Intelligence innovations. Alphabet has been interested in blockchain technology, particularly with a Coinbase partnership to develop web3 apps on cloud infrastructure. Alphabet may be enforcing strict regulations to avoid any lawsuits coming from the European Union, especially since Google is seen as an American company and could be seen as a competitive threat due to the isolationist policies of the United States.
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Traders Anticipate Ethereum’s Recovery, But XRP Poised to Surge First: Key Reasons

Market watchers are closely eyeing Ethereum `s potential comeback. However, another contender might steal the spotlight first. XRP is showing signs of a strong rally ahead of Ethereum. Delve into why traders believe XRP is set to lead the charge and what key factors are driving this momentum. Discover which digital assets are primed for significant gains. Ethereum: Recent Pressure and Key Levels Signal Rebound Potential Ethereum declined 5.30% over the past month and fell 31.87% in the last six months. A brief 13.22% rise in the past week indicates a momentary recovery but does not alter the overall downward trend. Short-term movements have been mixed, revealing caution and opportunity in a volatile environment. Current trading sees prices moving between $1538.94 and $2325.86, with support at $1255.61 and resistance at $2829.45. While bulls show some strength in pushing prices higher, bears remain dominant below key resistance levels. Trading within these boundaries could yield gains if market demand strengthens and sentiment improves. XRP: Six-Month Surge Fuels Bullish Setup XRP performance over the last month shows a modest gain of about 3.37%, while a striking 331.73% surge over six months reveals strong upward momentum. Recent weekly movement exceeded 9.81%, pointing to increasing investor interest and revitalized market energy. The price history hints at a solid accumulation phase that set the stage for pronounced growth across timeframes. Current price action falls within a range of $1.66 to $2.77. The nearest support sits at $1.23 and resistance at $3.45, with a second resistance at $4.56. Bulls appear to steer the market with an RSI approaching 60, suggesting a moderately clear uptrend. Traders might look for entry opportunities near support while targeting the resistance zones for gains. Conclusion ETH is expected to bounce back soon. However, XRP might see a rise before that happens. Traders are keeping a close eye on these movements. XRP`s potential for a quick surge is high, possibly driven by specific, favorable conditions. Meanwhile, ETH retains strong fundamentals, suggesting a recovery in the near term. Both coins present viable opportunities, but XRP appears to be on the brink of a notable rise. Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice. ZyCrypto

Tether Reports 7.7 Tons of Gold Backing 246,523 XAU₮ Tokens, $770M Market Cap in Q1 2025 Attestation
Tether has released its first official attestation for the Tether Gold (XAU₮) stablecoin for the first quarter of 2025, confirming that more than 7.7 tons of physical gold back the tokens in circulation. The attestation reports that 246,523 XAU₮ tokens are fully backed by real gold stored in Switzerland, with each token representing one troy ounce of gold. The market capitalization of the XAU₮ token is approximately $770 million. Tether Gold is gaining traction in emerging markets and is fully regulated in El Salvador. The company also announced plans for several new exchange listings and emphasized strong compliance measures. This is an AI-generated article powered by DeepNewz, curated by The Defiant. For more information, including article sources, visit DeepNewz . To continue reading this as well as other DeFi and Web3 news, visit us at thedefiant.io ZyCrypto