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Coinbase Targets the $39 Trillion Retirement Market — and Wall Street Is Paying Attention

Through a new partnership with iTrustCapital, one of the largest digital asset IRA platforms, the exchange will now allow investors to buy, hold, and earn yield on crypto within their retirement accounts. According to Coinbase Asset Management, the initiative targets millions of Americans seeking diversification as traditional 401(k)s struggle to keep up with inflation and market volatility. The new offering, branded as a Bitcoin Yield Strategy for IRAs lets users allocate part of their tax-deferred savings into assets like Bitcoin and Ethereum, generating passive yield while maintaining IRS compliance. “This is about giving people control over their own long-term wealth,” said Coinbase CEO Brian Armstrong, calling retirement savings “the next frontier” for digital assets. Why This Could Change Retirement Investing Forever More than 67 million Americans hold IRAs, and roughly $1 out of every $3 in household financial assets is locked in retirement accounts. Yet very few investors have had access to crypto within these portfolios — until now. The Coinbase-iTrustCapital model works by integrating secure custody through Coinbase Prime, combined with regulated trading and yield protocols inside iTrust’s platform. This means investors can earn Bitcoin yield directly in tax-advantaged accounts, with institutional-grade security. Crypto allocations in IRAs could grow rapidly: Fidelity now allows Bitcoin exposure in 401(k)s (up to 20% cap). BlackRock’s Bitcoin ETF saw $18 billion in inflows since January 2025. Over $400 billion in IRA funds could shift toward digital assets by 2030 if adoption continues at this pace. How Other Financial Giants Are Responding Coinbase’s move mirrors a growing institutional trend: Fidelity and Charles Schwab have expanded digital asset exposure in index-based retirement funds. Robinhood now integrates crypto options for self-directed IRAs. BlackRock’s CEO Larry Fink called tokenization “ the next generation for markets .” By stepping in early, Coinbase positions itself as the core infrastructure provider for this coming wave — blending AI, blockchain, and yield finance into the traditional wealth stack. A small 3% shift of total U.S. retirement assets into crypto would represent over $1 trillion flowing into blockchain-based investments — enough to transform both Wall Street and DeFi ecosystems. U.Today

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Is Coinbase secretly an AI company? CEO says 40% of code is auto-generated

Coinbase, long known as America’s largest cryptocurrency exchange, might be morphing into something far more ambitious. CEO Brian Armstrong recently disclosed that 40% of the company’s code is now written by AI, signaling a silent but radical shift inside one of the world’s most influential fintech firms. This revelation stunned the industry — not because AI in coding is new, but because a multibillion-dollar public company is openly trusting machines to build its backbone. For Armstrong, the goal isn’t to replace engineers, but to supercharge productivity, reduce costs, and innovate faster than the competition. The New Coinbase Where Crypto Meets Code Automation Coinbase’s move comes at a time when AI is rapidly reshaping every digital industry. But unlike startups merely experimenting with chatbots or assistants, Coinbase is embedding AI directly into its development pipeline — rewriting its DNA. Armstrong hinted the figure could rise to 50% soon, suggesting a future where half of Coinbase’s software comes from AI systems trained to produce secure, high-quality code at scale. This could allow the company to ship new features, security patches, and integrations in days instead of months — a potential game-changer for global crypto infrastructure. If Coinbase succeeds , it could redefine what it means to be a tech company in the AI era. Crypto exchanges that fail to adopt automation may find themselves out-coded and out-paced in the next market cycle. How Other Tech Giants Are Powering Their Work with AI Across industries, AI is becoming the invisible engine behind innovation. Google uses AI to automatically optimize ad placements and search algorithms, most updates you never notice are machine-generated. Microsoft has integrated AI deeply into its development stack with GitHub Copilot, which assists millions of developers every day — the same type of technology Coinbase now relies on. Amazon uses machine learning to predict supply chain demand and generate product recommendations, effectively coding commerce decisions in real time. Tesla trains its AI systems to write and refine the software running millions of cars — an approach very similar to Coinbase’s automated code pipeline. What connects them all is a clear trend: companies are no longer just using AI; they are becoming AI-powered at their core. Coinbase’s leap into AI-driven development is simply the latest and one of the boldest — examples of this accelerating revolution. U.Today